Proton S70 – 1,442 Units Delivered in January 2024, 8,000 Bookings Received

Proton just revealed its sales performance for January 2024, and the national carmaker has some interesting details to share, including the delivery status of the Proton S70. In January 2024, 1,442 units of the C-segment sedan have been delivered, and 15 of them have even been exported to Brunei ahead of the model’s launch in the country sometime this month.

Currently, Proton has received over 8,000 bookings for the S70, so evidently, demand is strong for the new model. With that in mind, why didn’t more units of the S70 were registered last month? Well, as Proton mentioned to other publication, the delay is to ensure that there are no issues with the quality of delivered units.

The Proton S70 in the base Executive trim

“Production is not slow, but what we’re maintaining is ensuring the quality, because this is a new model for us, and we have to ensure parts quality maturity,” said the Deputy CEO of Proton, Roslan Abdullah, to Paultan.org.

To recap, four variants of the S70 are offered: Executive, Premium, Flagship, and Flagship X. Regardless of which S70 model you get, they are all powered by the same 1.5L turbo engine that produces 150PS and 226Nm of torque paired to a seven-speed dual-clutch transmission. As for safety, all variants get six airbags, but only the Flagship and Flagship X models are equipped with ADAS.

Speaking of which, the S70’s ADAS is said to be similar to the X90‘s, albeit with the omission of Auto Park Assist (APA) and Emergency Lane Keep Assist (ELKA). That being said, this is still a very sophisticated ADAS, especially for a C-segment sedan. Not only does it have 12 different sensors, it also supports Intelligent Cruise Control, Lane Centering Control, Lane Change Assist, and even Traffic Sign Information.

Pricing wise, the Proton S70 retails from RM73,800 for the Executive model, going up to RM79,800 for the Premium trim. The Flagship and Flagship X variants, on the other hand, are priced at RM89,800 and RM94,800 respectively. If you’d like to learn more about the S70, check out our test drive and walkaround video of the sedan.