The Proton S70 has finally been launched, and we now have the pricing details of the C-segment sedan! Retailing from RM73,800, the S70 is priced very, very competitively, especially against the two B-segment sedan staples in Malaysia: the Honda City and Toyota Vios.

Of course, the RM73,800 starting price is for the base Executive model. A tier up is the Premium, which is priced at RM79,800. As for the higher-end Flagship and Flagship X variants, they go for RM89,800 and RM94,800 respectively. A five-year unlimited mileage warranty is also offered for the S70, along with several early bird packages outlined below.

Regardless of which S70 model you get, they are all powered by the same 1.5L turbo engine that produces 150PS and 226Nm of torque paired to a seven-speed dual-clutch transmission. As for safety, all variants get six airbags, but only the Flagship and Flagship X models are equipped with ADAS.

Speaking of which, the S70’s ADAS is said to be similar to the X90‘s, albeit with the omission of Auto Park Assist (APA) and Emergency Lane Keep Assist (ELKA). That being said, this is still a very sophisticated ADAS, especially for a C-segment sedan. Not only does it have 12 different sensors, it also supports Intelligent Cruise Control, Lane Centering Control, Lane Change Assist, and even Traffic Sign Information.

To recap, the Proton S70 retails from RM73,800 for the Executive model, going up to RM79,800 for the Premium trim. The Flagship and Flagship X variants, on the other hand, are priced at RM89,800 and RM94,800 respectively. If you’d like to learn more about the S70, check out our test drive and walkaround video of the sedan.