The Nothing Phone 1 has been teased and hyped for quite some time now, but most of its hardware still remain (officially) under wraps. Well, Carl Pei – the founder of Nothing and former OnePlus CEO – finally confirmed the chipset powering the phone: the upper mid-range Qualcomm Snapdragon 778G+ SoC.
Pei revealed this bit of information to Input Mag. According to him, the decision to go with the Snapdragon 778G+ for the Phone 1 comes down to performance, power consumption, and cost. He further elaborated that going with a more powerful chip would have “diminishing returns.”
It’s definitely interesting that Nothing is going with a non-flagship chipset for the Phone 1. This being the brand’s first-ever smartphone, it will be hard for the phone to stand out in a market that’s filled with higher-end, more powerful offerings from other established players.
But there is one area where the Phone 1 can (potentially) best its competition: value proposition. Since it’s not powered by a costlier – albeit more powerful – Snapdragon 8 Gen 1 chipset, for example, it’s entirely possible Nothing can price its phone competitively.
A reasonably low starting price paired with the Phone 1’s unique features and polished software experience could prove to be a winning formula for the young brand.
The Nothing Phone 1 is set to be launched on 12 July. So far, it’s only been confirmed for the UK and European markets. It remains to be seen if the phone will also be sold here in Malaysia.