Digi, Telco

How Digi’s Digital Day Will Give It the Competitive Edge

Every year, Digi has two important company-wide events. One of them is Costumer Engagement Day, where over 1,000 “Digizens” – that is, Digi employees – go out in public to engage with the telco’s customers. As its name suggests, Digi’s costumers are the focus here.

And then we have today’s event, Digi’s Digital Day, which focuses instead on its employees. Now at its third instalment, we were invited to Digi’s headquarter to check out just what the telco’s special event has to offer its employees.

Like all Digital Day events before this, the main goal of the event is to nurture its employees. In fact, Digi’s employees task for the whole day is to “focus on learning about new innovations disrupting the market.” Really, that’s all they have to do; you can even consider it to be a “day off” of sorts.

Of course, it’s not exactly a day off per se. Throughout the day, Digi’s headquarter is filled with activities for Digital Day. Some of the highlights include a keynote address by Jordan Schlipf – the Innovation Partner of Rainmaking – as well as a talk by AXA’s CEO of life insurance, Rohit Nambiar, who shared how the insurance company is attempting to disrupt the healthcare insurance industry.

On top of that, Digi employees are also challenged to complete at least 40 hours of learning through online learning platforms like Udacity, Coursera, and Lynda.com by the end of the year. In retrospect, Digital Day is probably the furthest thing from a day off.

What are all of these activities for? Well, in Digi’s words: to equip its employees with new perspectives and competencies to grow with the business. It’s a noble gesture, and the telco believes that by nurturing its employees, it can remain competitive in the market.

Digi also touched on the whole company’s way of work, which revolves around the philosophy of innovation 360-degree. That is, a belief that encourages Digi employees to innovate every day, either by “doing things differently, or doing different things, whether big or small.” They’re also encouraged to be “customer-obsessed,” which places customers at the centre of everything the company and its employees do.

In the grand scheme of things, Digi customers will – in theory – benefit the most from all of these. At the end of the day, the telco’s goal is to stay relevant in the market by better equipping its employees with the proper skills. If Digi’s approach works, it should result in better services to customers – key word here being “should.”

We imagine what telco customers want the most, regardless of which provider they belong to, are better coverage, speed, pricing, and services. If Digi – or any other telco, for that matter – can deliver on these four fronts, it would’ve accomplished what the telco set out to do with Digital Day.

Speaking of speed, there’s no doubt that telco companies, including Digi, will be pushing for 5G in the near future. In our opinion, whichever telco that can implement the technology first (and properly) in Malaysia, will be on the forefront of the industry. Until then, let’s see how Digi will remain competitive in the market.