Now that car showrooms are allowed to operate nationwide, Honda Malaysia is launching a rather interesting campaign dubbed “I’m Vaccinated.” Basically, the campaign is meant to give Honda customers (and dealer associates) assurance that its staff in showrooms are fully vaccinated against COVID-19.
According to Honda Malaysia, only fully vaccinated staff are allowed to be on duty at its showrooms nationwide. These staff are also provided with a badge and mask that have a custom “I Am Fully Vaccinated” logo for patrons to easily identify their vaccination status.
“We believe this initiative can help to boost customer confidence during interactions with Honda dealer associates by showing that we are ready to meet and serve the customers in a safe environment as well as providing them peace of mind while being present at the dealerships,” said the MD and CEO of Honda Malaysia, Madoka Chujo.
Honda Malaysia also revealed that over 80% of its dealer associates are fully vaccinated. The carmaker is aiming for 100% vaccination rate for its associates by October 2021.
“We are thankful that our car production has resumed operations and Honda dealerships can carry out sales and after-sales services to serve our customers,” Chuko added. With that in mind, it’s worth noting that Honda Malaysia is currently offering up to RM6,000 discount for its range of models until the end of this month.