Launched back in February this year, the facelifted Honda Civic continues to lead the C-segment market in Malaysia. As of June 2020, as many as 6,500 bookings were made for the car, with 2,900 units delivered thus far. These figures alone certainly show the popularity of the Civic.
According to Honda, the facelifted Civic makes up 70% of the market share for its segment, though this is based on data gathered in April 2020. On top of that, there’s even a one month waiting period to get the facelifted Civic now, though the Japanese company assures customers that stocks are available to meet demand.
In Honda’s lineup, the Civic is currently its third best-selling model. 44% of total sales come from the central region, while the southern and northern regions make up 17% and 15% of the Civic’s sales respectively. In terms of colour choice, White Orchid Pearl is the most popular option: over 42% units of Civic sold were delivered with this paint job.
“With Malaysia moving into Recovery Movement Control Order (RMCO) period, most businesses are resuming operations in accordance to guidelines and standard operating procedure set by the government. All industries, including the automotive industry, are eager to recover from the pandemic and help the nation towards economic recovery,” said the CEO and Managing Director of Honda Malaysia, Toichi Ishiyama.
Now that the facelifted Honda Civic is discounted by almost RM5,000 – thanks to the 100% sales tax exemption on locally assembled cars – the C-segment sedan is more attractive than ever. With the tax exemption, the new Civic retails from RM109,326.51; this will be the case until 31 December 2020.