Realme to Be Integrated into Oppo, Becoming Its Latest Sub-Brand

Realme, one of the more popular smartphone makers in the market, has announced that it will be integrated into Oppo, effectively becoming a sub-brand under the company. This move follows a similar transition previously undertaken by OnePlus, which was also folded into Oppo’s broader corporate structure.

With this integration, Oppo is expected to reduce operational costs while sharing resources across development, manufacturing, and other areas. Customer service operations will also be consolidated as part of the transition.

Realme is said to continue launching its products according to its existing roadmap, with no immediate changes to its release plans. With both Realme and OnePlus operating under Oppo, the company is expected to target different user segments more clearly, offering a wider range of devices tailored to varying needs and price points.

This announcement effectively positions Oppo with three distinct brands under its umbrella: Oppo itself, alongside Realme and OnePlus.