PRISM+ Launches New Refrigerator and Freezer Lineup in Malaysia, Starting From RM599
Jin Soh
PRISM+ has expanded its home appliance range with three new refrigerators: the PureFresh FDR 520 four-door fridge, the PureFresh TMF 170 compact fridge and the FreezeMaster chest freezer series.
The PureFresh FDR 520 is the headline product, a 520-litre four-door refrigerator with a built-in Negative Ion Generator providing lab-certified 99.99% antibacterial protection against E. coli and Staphylococcus aureus. PRISM+ claims it is the only model in its class backed by laboratory assessment against actual bacterial strains.
A Multi Zone Cooling System distributes cool air and negative ions evenly across all compartments, complemented by No Frost Technology and an Inverter Compressor for consistent temperatures and lower energy consumption.
There are also external LED touch controls, Quick Cool and Quick Freeze modes, recessed handles and an Energy Saving Mode. The FDR 520 is available now in Inox at RM1,979 and Gentle Matte Black at RM2,079, both down from their retail prices of RM2,599 and RM2,739 respectively. A 12-year compressor warranty is included.
The PureFresh TMF 170 is a compact 170-litre fridge designed for spaces like apartments, studio units and office pantries, occupying 0.23 square metres of floor space. It operates at 42dB, carries a four-star energy rating and features tempered glass shelves and a reversible door. It is available for pre-order at RM599, down from RM999, with a 10-year compressor warranty and deliveries expected from mid to end August 2026.
The FreezeMaster series rounds out the launch with two chest freezer options for bulk storage. Both the FreezeMaster 260 and FreezeMaster 390 offer up to 100 hours of power-off protection during outages, a four-star energy rating, built-in LED lighting, a hovering door design, a child-safe temperature dial and a removable storage basket. The FreezeMaster 260 is priced at RM629 on pre-order, down from RM1,199, and the FreezeMaster 390 at RM859, down from RM1,699. Both carry a 12-year compressor warranty.
All four products come with a two-year on-site warranty as standard and are eligible for PRISM+’s optional Premium Extended Warranty covering up to five to eight additional years.
The PureFresh FDR 520 is available now via the PRISM+ website, Shopee and PRISM+ retail stores. The remaining three models are available for pre-order exclusively on the PRISM+ website, with deliveries from mid to end August 2026.