PlayStation Festive New Year 2026 Sale: Discounts and LE SSERAFIM’s Chaewon and Wiggle Wiggle Collaboration

PlayStation is ushering in the Lunar New Year with its “Love of Play” campaign for 2026, headlined by a collaboration with KIM CHAEWON from LE SSERAFIM. The campaign also coincides with PlayStation’s Festive New Year 2026 Sale and a limited-edition merchandise collaboration with Korean lifestyle brand Wiggle Wiggle.

As part of the Love of Play campaign, PlayStation has partnered with Chaewon for a four-part video series centred around spending the Lunar New Year with loved ones, with PlayStation as a shared experience at the heart of it. The first episode, titled Family, is now live and sets the tone for the festive campaign.

The PlayStation Festive New Year Sale 2026 runs from 6 February to 19 February at participating retailers, while stocks last. During the promotional period, consumers can enjoy discounts across a range of PlayStation hardware, including MYR 240 off PS5 consoles, MYR 480 off PlayStation VR2, and MYR 90 off the PlayStation Portal. The sale also extends to selected PS5 titles, with deals on games such as Ghost of Yotei, Death Stranding 2: On The Beach, Astro Bot, Marvel’s Spider-Man 2, and God of War Ragnarök.

Rounding out the campaign is a PlayStation x Wiggle Wiggle Love of Play merchandise set. The limited-edition bundle includes PlayStation-branded washable home slippers, a two-piece acrylic clip set, and acrylic coasters, all featuring Wiggle Wiggle’s signature playful aesthetic.

Fans in Malaysia can get their hands on the merchandise by participating in selected activities on PlayStation Asia’s social media accounts during the campaign period.