Sony Secures Film Rights for Labubu Phenomenon

Labubu has become a global sensation, with collectors scrambling to get their hands on its many figure variations. The franchise alone is estimated to reach a valuation of over $1 billion by 2025.

According to reports, Sony Pictures has now acquired the film rights for the Labubu character. At this stage, there are no confirmed film projects in development — the deal currently covers the rights to produce potential film or animation adaptations in the future.

This move suggests that Sony could be planning to bring Labubu to the big screen, possibly through a feature film or animated production in the coming years. The company has been heavily investing in the animation space recently, surprising audiences with projects like K-Pop Demon Hunters and other upcoming animated titles.

With this development, it remains to be seen whether the Labubu craze will continue to grow or begin to cool off in the years ahead.