ULive.me Is Redefining the Future of Live Commerce in Malaysia

Live selling in Malaysia has grown into a billion-ringgit digital economy, with sellers going live every night on Facebook and Instagram. But behind the charm and energy of charismatic hosts lies a messy reality — orders flying in too fast to handle, payment errors piling up, and stocks running out before anyone notices. That’s where ULive.me, a Petaling Jaya–based startup, comes in.

ULive.me isn’t another live streaming app. Instead, it acts like a co-pilot for sellers. Using AI, the platform captures orders directly from live comments, tracks inventory in real time, and automates payments. For sellers, this means no more juggling between spreadsheets, WhatsApp messages, and manual bank transfers. According to the company, errors are reduced by 99% while sales can grow by up to 2.8 times.

The numbers already speak for themselves. ULive has processed over USD 150 million in annual GMV, powering everyone from celebrities like Gary Yap to family-run shops that started with just a few thousand ringgit in capital. Sellers describe it as invisible but indispensable — a system that stays in the background, ensuring they can focus on engaging audiences instead of firefighting operations.

“Live selling is one of Malaysia’s most exciting digital economies, but it isn’t easy for the people driving it,” said Bryant Khor, Co-Founder and CEO of ULive.me. “Our mission is simple — take away the headaches, so sellers can do what they do best: connect and inspire.”

What started as small experiments on Facebook Live has now become a full-fledged industry, and ULive is quietly becoming the backbone that keeps it running smoothly. With social commerce growing fast in Southeast Asia, ULive’s role could expand even further — ensuring live selling evolves from a chaotic side hustle into a sustainable business model for thousands of Malaysians.