Samsung Galaxy S25 Series Official – More Galaxy AI Features & Lower RM3,999 Starting Price

The Samsung Galaxy S25 series is here, and the Korean company is putting even more focus on Galaxy AI. A slew of new AI-centric features have been added to all three phones in the series, including the base Galaxy S25, the mid-tier Galaxy S25+, and of course, the range-topping Galaxy S25 Ultra, which also gets a new 50MP ultra-wide camera.

First, let’s talk Malaysian prices. The starting price of the Galaxy S25 series is now slightly lower, with the standard Galaxy S25 priced at RM3,999 (down from RM4,099) for the 256GB variant. But curiously, pricing for the 512GB model remains the same at RM4,599, though it’s worth noting that the RAM capacity has been upgraded to 12GB.

In fact, all phones in the S25 series now feature 12GB RAM across the board.

Okay, back to pricing. While the base Galaxy S25 sees a slight price reduction, the Galaxy S25+…gets a slight price hike. The 256GB and 512GB versions of the S25+ retail at RM4,999 and RM5,599 respectively, which are up by RM100 and RM200. Moving on the Galaxy S25 Ultra, the 256GB and 512GB models are more affordable than the S24 Ultra at RM5,999 and RM6,599 respectively; down by RM300 and RM200. The 1TB model, on the other hand, is still priced at RM7,799.

Unlike last year’s S24 series, which offered a combination of Qualcomm and Exynos chips, all phones in the Galaxy S25 lineup – in Malaysia, at least – are powered by the latest Qualcomm Snapdragon 8 Elite chipset. It’s also worth noting that the Galaxy S25 Ultra’s design has been tweaked too with more rounded edges and flatter sides; design elements we personally appreciate.

But the biggest selling point of the Galaxy S25 series is the new and improved Galaxy AI, which is said to be more personalised and context-aware. Google’s Circle to Search, for example, has been upgraded to recognise phone numbers, emails, and URLs on the screen in a quicker manner. On top of that, we had a lot of fun with the new Audio Eraser feature that’s capable of isolating categories of sounds in a video, letting users remove unwanted noise.

Aside from that, there is also Now Brief, which offers suggestions that are accessible through the Now Bar on the lock screen. It shows a slew of details that are tailored to each individual user, leveraging on the Galaxy S25’s Personal Data Engine that (safely) analyses user’s data on-device to do so.

In the hardware side of things, there are…not that many changes with the Galaxy S25 series. The new Snapdragon 8 Elite chip is the biggest upgrade, along with the S25 Ultra’s 50MP ultra-wide camera and Bluetooth-less S Pen. Yes, users won’t be able to use Air Actions with the stylus anymore, though admittedly, it’s not a feature we use particularly often.

Evidently, Samsung is focusing on improving the software of the Galaxy S25 series rather than the hardware. While this may be underwhelming to some folks, at least the Korean company continues to offer seven years of software and security updates for all phones in the S25 series – something other phone makers have yet to rival.

The Samsung Galaxy S25 series is now available for pre-order in Malaysia until 13 February 2025. Early birds can enjoy freebies worth up to RM1,600, which include a free storage upgrade worth up to RM600, exclusive e-voucher, and even up to RM400 rebate for CIMB cardholders.