The Huawei P series of flagship smartphones have been rebranded to Pura, and the first phones using the new name is the Huawei Pura 70 series. Made up of four different devices, the Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra feature a rather unique camera module design – the Ultra even has a retractable camera system.

Naturally, the Pura 70 Ultra is the highest-end phone in the series. Starting at 10,999 Chinese yuan (about RM7,270), it has the aforementioned retractable triple camera system (50MP primary + 40MP ultra-wide + 50MP telephoto), a 13MP selfie camera, a 6.8-inch 2844 x 1260 OLED display with 120Hz adaptive refresh rate, a 5,200mAh battery, as well as an IP68 rating.

Next, we have the Pura 70 Pro and Pura 70 Pro+ that retail from 6,999 yuan (about RM4,625) and 8,999 yuan (around RM5,945) respectively. For the most part, these two phones have similar hardware, though the Pro+ model does have a different design on the back panel with more RAM. Beyond that, both phones has the same 6.8-inch 2844 x 1260 OLED panel as the Ultra model, along with a different triple camera system (50MP primary + 12.5MP ultra-wide + 48MP telephoto), 5,020mAh battery, and IP68 rating.

Last but not least is the most affordable phone in the lineup, the standard Pura 70. With a 5,999 yuan starting price – that comes up to about RM3,965 – it features a 6.6-inch 2760 x 1256 OLED panel with 120Hz adaptive refresh rate, a triple camera system (50MP primary + 13MP ultra-wide + 12MP telephoto), a 13MP selfie camera, a 4,900mAh battery, and an IP68 rating.

It’s worth noting that Huawei has not revealed the chipsets that power these four phones, though it is widely believed to be the Chinese company’s own Kirin chip of sorts.

The Huawei Pura 70 series will be available in China first, and it remains to be seen if these smartphones will be sold outside of the brand’s home country. That being said, Huawei does have a large presence in Malaysia, so it’s entirely possible the Pura 70 phones could be offered here in due time.