Proton achieved its fifth consecutive year of sales growth in 2023. With 154,611 units sold last year – including export sales – it is the national carmaker’s best annual sales performance since 2012. It’s also a respectable 9.3% improvement over Proton’s 2022 sales figure (141,432 units).

Of course, the Saga remains Proton’s best-selling model with 70,184 units sold. This figure is also enough to make it the fourth best-selling car in Malaysia for 2023. As for the ever popular X50, as many as 31,829 units were registered last year, crowning it the B-segment SUV leader in our local market.

Besides the X50, there’s the larger X90, which dominates the D-segment SUV market in Malaysia with 4,815 units sold in 2023. The Exora, with 2023 being its final year of production, is also the best-selling C-segment MPV last year, recording 4,473 sales. Throughout the model’s lifetime, over 194,000 units of the Exora have been sold.

As for the X70, it is the second best-selling C-segment SUV in 2023 with 11,200 units registered. The Persona and Iriz, on the other hand, recorded 24,362 and 7,639 sales respectively, putting them in the second and fourth positions in their respective segments.

“Proton is truly thankful for the warm reception of Malaysians towards our products. This success is a testament to our commitment to delivering more than just affordable vehicles as we also emphasise stylish design, advanced technology, and a strong commitment to safety in all Proton models. Looking ahead to 2024, we are confident that we will sustain this momentum, supported by the introduction of our new model, the S70,” said the CEO of Proton, Li Chunrong.

Speaking of which, deliveries of the Proton S70 should have started already, and over 5,000 bookings have been placed for the C-segment sedan so far. We’ve also got quite a number of new models from Proton to look forward to this year, including facelifted versions of the X70 and X50.