This Is How Apple Shot the “Scary Fast” Event With the iPhone 15 Pro Max
November 1, 2023 Andrew Cheng

Apple posted a (very rare) behind the scenes look at how the Cupertino company shot its “Scary Fast” event that was streamed yesterday morning. Not surprisingly, a slew of professional equipment were used for the shoot.

From cranes, dollies, to the use of drones for the impressive low-light footage of the Apple Park under the cover of night, no expense was spared for the shoot. The production has “all the toys that you want as a filmmaker,” said Brian Oakes, a documentary film director that led the shoot.

Does this revelation make it any less impressive that the whole Apple keynote was shot using the iPhone 15 Pro Max? Not really. Plus, we don’t think any other brand have done a whole presentation shot with their own smartphones before.

If you’re curious, the iPhone 15 Pro Max features a triple camera system headlined by a 12MP telephoto lens that can do 5x optical zoom – thanks to a unique tetraprism design – a new 48MP primary camera with a larger sensor than its predecessor, along with an improved 12MP ultra-wide shooter.

Beyond that, the iPhone 15 Pro Max also delivers excellent performance out of the new A17 Pro chip, allowing it to play full-fledged AAA games like Resident Evil Village. Although we haven’t had the opportunity to review the 15 Pro Max yet, you can check out our extensive review of the more compact iPhone 15 Pro.