Samsung just introduced its brand new “Bespoke” experience for the Samsung Galaxy Z Flip 3 Bespoke Edition. As its name suggests, it lets you customise your very own Z Flip 3 with different colour combinations, though this comes at a premium.

You can customise three parts of the Z Flip 3 Bespoke Edition with different colours through Bespoke Studio on Samsung.com: the front, back, and the frame of the foldable phone. The former two have five colour options (Blue, Yellow, Pink, White, and Black) while the frame is limited to Black or Silver.

“The result is a palette of 49 possible color combinations for the Galaxy Z Flip 3 Bespoke Edition,” as Samsung puts it. Interestingly, if you feel like it, you can even swap out the colours of the front or back panel of this special edition foldable phone down the road. This is done through the Bespoke Upgrade Care service.

As mentioned, this Bespoke service does come at a premium. In the US, for example, the Z Flip 3 Bespoke Edition retails from $1,099 (about RM4,585); that’s $100 more than the starting price of the regular model. Of course, this may be worth it for some folks who want to customise their own Z Flip 3 – even if using skins can achieve similar results.

The Samsung Galaxy Z Flip 3 Bespoke Edition will first be available in US, Korea, UK, Germany, France, Canada, and Australia; it’s worth noting that this Bespoke service is also offered for the Galaxy Watch 4. Anyway, it remains to be seen if Bespoke Studio will also be made available in Malaysia.